Here’s How to Finally Level Up on LinkedIn and Build (or expand) Your Empire

Guest post from Danae Bursae of How She Helps

level up on linkedin

Ahh LinkedIn. The social platform that doesn’t really seem all that social. It has all the Facebook vibes except no one’s really friends. It comes with a Twitter-like confusion for us babes who just want people to visit our freaking website except posting 100 times a day won’t make an impact. 

So how do you use it effectively if you’re NOT running around in a pantsuit working in a fancy corporate office in NYC??

Girl, let me tell you, it’s actually SUPER easy. I went from 100 measly connections and only one client in June to 500+ connections and totally booked out in July. The best part? I’m about to lay it all out for you so you can FINALLY start using this powerful platform, build your network, and land some killer clients, gigs, and opportunities.

girlcrush collective linkedin

Power Up Your Profile

Sorry, but the selfie you took when you were 19 with your iPhone 6 isn’t going to work. If you’ve got professional headshots, amazing. If not, choose a picture that is professional and clear. 

The next thing to do is identify 3 keywords that sum up what you have to offer. What would your potential client search for if they needed to hire you? 

Your headline is important. (That’s the little blurb under your name where most people just put their title) Include a keyword or two here. What are your ideal clients searching for? What makes you unique? 

The same goes for your profile description or bio. Tell your dream client what you can do for them. 

The key takeaway here is this: It’s all about them because quite frankly nobody cares how you studied abroad and found yourself in the jungles of Thailand. What they DO care about is how your transformation into the expert that you are can help them do X, Y, and Z.

Don’t forget to include your keywords here as well. There’s no need to overdo it. Again, the idea is just be searchable.

Templates Are EVERYTHING

I value a real connection and a good entrepreneurial story but I do not have time to gently stalk each and every person I want to connect with. 

My solution?

Templates on templates on templates.

Seriously though, you only need 3.

The first template is the connection request message. That’s the one you send when you personalize a connection invitation (and yes you HAVE to personalize). 

“Hey Karen,
I hope you’re having a wonderful day! Your work in {Insert Cool Work Here} is so inspiring. I noticed we have some connections in common and I would love to connect with you as well! 
Danae Bursae | Virtual Assistant”

The second template is the message you send AFTER they accept your request. You’ll say thank you for connecting, tell them more about yourself, and ask them what they do. Don’t even try to sell here.

“Hey Karen,
Thank you so much for connecting! My name is Danae Bursae and I’m a virtual assistant. I help business owners save time. 
Tell me about your work in wellness coaching. I’d love to know more about you and your business.
Thanks again!”

The third template is the champion of all templates. This one is what you send when your new connection asks about your services and is thinking about working with you. Mine contains a Calendly link to schedule a discovery call with me. 

“Hey Karen,
I would love to chat! 
You can schedule a date and time that works best for you below.
If you don’t see anything that works for you, let me know and we can coordinate.
Looking forward to it!”

girlcrush collective linkedin

Connect With People You ACTUALLY Know First

Real life friends and family are (hopefully) your biggest fans. Connect with them first. Connect with former employees, coworkers, and even classmates before you do anything else. Ask them to endorse your top skills. 

Expand Your Circle (suggested connections and people you have mutual connections with)

Okay, so once you’ve officially connected with people you know IRL, it’s go time. 

Before I go on, I want to say this: do NOT be intimidated by ANYONE. I have had the pleasure of speaking with some seriously amazing humans that I used to think were way out of my league. I’m talking higher ups at Facebook and creatives at Buzzfeed. No one is off limits. You’d be surprised at how many people just want genuine connection. 

Now that mindset issue is out of the way, begin connecting with who LinkedIn suggests for you as long as they are potential clients or are in your field. Make sure the people you invite have connections in common with you. 

I’ve asked my amazing virtual assistant who has taken over lead management for me to give you some additional insight. This girl has seriously lined up so many calls and new clients for me it is insane.

From Brittany Dorazio Pan:

“You have to be very strategic with how to target potential clients on LinkedIn. It's important to know what type of client you are wanting to work with. To reach potential clients for How She Helps, I specifically look at connecting with other women who have successful businesses. It's important that they have a polished profile with information about their brand such as their own website or social media account. Having simple things such as a professional photograph for their profile makes a difference as well. Another thing to think about is what type of age group you would like to work with. Additionally, a lot of the keywords in the description such as "entrepreneur" or "founder" have given me more ideas on how to make more connections.”

Go the Extra Mile With Weekly Posts and Sharing

Once you get connecting down to a science, you can experiment with posting weekly on LinkedIn and sharing posts from others in your industry. I honestly don’t do this yet and have had tremendous success.

LinkedIn has been a gold mine for my business and if used properly, can be for you as well. 

This is really all it takes! 15 minutes a day on LinkedIn is life changing for your business. So get out there and get connecting! Land your dream clients and build your empire!

About the Author

Danae is the founder of How She Helps Virtual Assistance. She is passionate about helping creative entrepreneurs get organized and save time in their businesses by managing their social media, emails, blogs and more.

She’s cracked the code for using social media, like LinkedIn to generate leads and gain new clients, and loves using that knowledge to help others grow their own businesses. When not helping clients build their empire, you can find Danae making a fresh cup of coffee, loving on her family, and exploring the Pacific Northwest by trail or kayak.

Facebook: How She Helps
Facebook Group: Focused and Fierce Women in Business
Instagram: @howshehelps

level up on linkedin
level up on linked in

CBD: What It Is & Why We Use It (Feat. Pretty Janes)


Being Vegas locals, we’re no strangers to cannabis. But we’re also entrepreneurs in our early twenties who are aware of how weed affects our bodies and our minds. While we love a Friday night in with a box of pizza, F.R.I.E.N.D.S. reruns, and a joint (or 2 or 3), we know that neither of us are productive stoners and we avoid it during workdays at all costs.

Maddie and I (Katie) are both prone to anxiety and overwhelm, which is probably why we’re drawn to the lovely plant in the first place. So to keep our nerves down during workdays, we found a different solution: CBD!

what is cbd

CBD, also known as Cannabidiol, is the second most active ingredient in cannabis. The most active ingredient is THC, which is the psychoactive compound that gets you high. Cannabis compounds interact with the body’s endocannabinoid system (ECS), which controls many vital functions, such as our immune system, sleep pattern, mood, pain sensation, memory, and appetite. THC binds with our brains’ cannabinoid 1 receptors, giving us that high feeling, while CBD’s bind is very weak.

It’s important to note that CBD is legal everywhere, while THC is only legal in certain states. More than half of the states have legalized medical marijuana, but only a handful have legalized recreational use. But because CBD has no psychoactive effect, it’s legal everywhere! And as cannabis is becoming legal in more and more states, more research is being done on the plant.

CBD is completely safe and it has tons of positive effects.

our favorite uses for cbd

CBD for Anxiety

CBD is a natural remedy for anxiety. More and more studies are proving the powerful calming effects that CBD provides. And with nearly one in three adults in the US suffering from an anxiety disorder at some point in their lives, CBD is a great alternative to prescription drugs.

CBD for Sleep

Quality sleep is essential to overall health and wellness, but nearly 80% of Americans say they struggle to fall and/or stay asleep at least once a week. Our endocannabinoid systems play a part in regulating sleep styles and according to ProjectCBD, “An insomnia study indicated that the administration of 160 mgs of CBD decreased nighttime sleep interruptions and increased total sleep time, suggesting that high-dose CBD therapy can improve the quality and duration of sleep.” If you struggle sleeping, you may want to try some CBD before bed!

CBD for Skin

Your endocannabinoid system has receptors in the skin, so CBD actually has many positive effects on your skin and hair! There are topical CBD products that have been known to heal skin conditions such as inflammation, psoriasis, eczema, and hives. CBD has both soothing and anti-inflammatory functions, making it a great solution for both existing skin conditions as well as a preventative measure.

With the rise in popularity of CBD, tons of cool CBD products are coming out, such as drops, gummies, chocolates, lotions, vapes, balms, etc. I even have CBD treats for my dog! While CBD has been proven to have tons of beneficial functions, it’s important that you’re consuming high-quality products. That’s why we highly recommend The Pretty Janes.

Whether you’re totally new to CBD or you’re already a big fan, you’re going to want to look into this new monthly subscription box.

The Pretty Janes is a monthly subscription box that provides you with a variety of high-quality CBD products for women. It’s a great way to test out different products and find out what you like and what works for you! The box officially launches on July 1st, but today you can visit their website to enter to win a YEAR of Pretty Janes boxes for free (a $1,000 value)! The runner up will receive a limited edition Pretty Jane box, valued at $125 - so you have two chances to win! Just click here to enter - good luck!

pretty janes cbd oil subscription box giveaway
pretty janes cbd oil subscription box giveaway
pretty janes cbd oil subscription box giveaway

Business Cards: Why You Need One & How To Create Yours

business cards

As the world has gone digital, the way we do business has changed significantly. Today we use email, paperless billing, evites, and even e-signatures on contracts. But one thing that will always remain better as a physical asset: business cards!

Why business cards are here to stay:

They are personal

You’re at a networking event and you meet a potential client or someone to collaborate with in the future. You don’t always have a ton of time when you’re meeting someone and pitching yourself, so you don’t want to spend the whole time with your faces in your phones, plugging each other’s info in. Look them in the eye as you hand them your business card and I guarantee they won’t forget about you!

Great first impression

Don’t just tell them what you do. Handing them a branded business card is a way of showing them a glimpse of your business before they even look further into it. It will make your business more recognizable to potential customers.

Stand out from the crowd

If a potential client is looking for someone to hire and they’ve gotten phone numbers from about 10 businesses, but a beautiful business card from you, who do you think is going to stand out the most? You are, girlfriend!

They make you look like you have your biz together

There’s nothing worse than talking with someone and being asked if you have a business card when you do not. Whenever that has happened to me, it makes me feel like I am making my business up or that they’re not going to take me seriously. Being able to hand someone a business card at any time makes you look well-prepared and professional - someone who would be great to work with!

Can be passed on

Word of mouth is one of the most powerful forms of marketing. If someone you know is looking for a great photographer, it’s so simple for you to say, “oh, I just got a business card from a great photographer in the area, here’s her info!” It prevents the dreaded, “oh I just met this great photographer, I put her number in my phone but I can’t remember her name…” Business cards make referrals so simple!

basic invite business cards
basic invite business cards

 How to create a business card that stands out:

It’s easier than ever to create a beautiful business card. And, great news - you don’t need to be a designer, or to even hire a designer, to have a business card that stands out from the crowd. Why? Because there are hundreds of premade business cards on Basic Invite!

Why Basic Invite?

There are tons of ways to make your business cards these days and it can be overwhelming trying to decide which company to go with. We recommend Basic Invite, and here’s why:

Custom Samples

Business cards are ordered in bulk, so you don’t want to end up stuck with one hundred business cards that didn’t turn out the way you expected! With Basic Invite, you can order a printed sample of your business card so you can make sure that the card is exactly how you want it - down to the last detail!

Nearly Unlimited Colors

Your brand is important, and your colors are important. With Basic Invite, the color choices are almost limitless, meaning you don’t have to compromise your brand identity when printing out your designs.

Unique Styles and Designs

You know we think that business cards should stand out, and with your business card created on Basic Invite, it absolutely will. If you want a cool business card that’ll showcase your individuality, you could go with a clear card or a foil card!

Clear cards

Basic Invite offers clear cards (15 mil vinyl/plastic stock). As clear cards are prone to fingerprints, Basic Invite applies a scratch resistant coating to the cards. They also offer a frosted version of the clear cards!

basic invite clear business cards
basic invite clear business cards

Foil Cards

Basic Invite’s foil cards are my personal favorite. The cards feature a foil with a beautiful metallic shine that will not flake, chip, or scratch! Choose between either flat foil or raised foil. The foil is available in gold, silver, and rose gold!


Right now, Basic Invite is offering 15% off with code: 15FF51

affordable business cards design business cards cool business cards

Do you have a business card?

Basic Invite - business cards why you need them and how to make one
Basic Invite - business cards why you need them and how to make one
Basic Invite - business cards why you need them and how to make one

Anti-Blue Light Glasses: What They Are & Why You Need a Pair ASAP

anti-blue light glasses ladyboss glasses

I work from home all day, everyday, staring at my giant iMac screen. I absolutely love what I do and wouldn’t trade it for the world, BUT, there are definitely some downsides to working online. And I’m not just talking about the horrible guilt I feel when my dog whines at my feet to play because he doesn’t understand that I’m technically “at work” or the fact that sometimes I accidentally go several days without even leaving my house.

anti-blue light glasses

If I don’t drink coffee by about 11am, I’ll start getting that good old caffeine headache. But I found myself with headaches in the middle of the day even when I was heavily caffeinated. I did figure that it had something to do with the fact that I state at a computer screen for way too long everyday, but I didn’t think there was any solution to that problem other than less screen time. And for me and my business, less screen time is not an option.

But there is another option that doesn’t involve me closing my eyes for a bit every hour or so to attempt to relieve my throbbing headache: anti-blue light glasses.

What is blue light?

Science was my least favorite subject in school so I’m going to try not to get too scientific here. Sunlight contains red, orange, yellow, green, and blue light that when combined, creates the white light that we all know and love. The different colors of light are dependent on the light ray’s energy and wavelength.

Visible blue light has the shortest wavelengths and the highest energy. Our main exposure to blue light comes from the sun, and it is important as it helps to regulate our circadian rhythm (sleep cycle). Blue light is actually the reason that the sky is blue! However, too much blue light can be very bad for your health, and unfortunately for us, computer and phone screens produce a whole lot of blue light.

Blue light can cause eyestrain which can cause blurry vision, difficulty focusing, dry eyes, headaches, and neck/back pain. It can be detrimental to your productivity and ability to function properly. Blue light penetrates to the retina, the inner lining of the back of the eyeball, and too much exposure can lead to loss of vision.

Because blue light helps to regulate our sleep cycles, exposure to blue light at night makes it difficult to fall asleep. This is why it’s important not to lay in bed and scroll through Instagram before you fall asleep!

So, what can you do?

Don’t worry, you don’t need to throw your computer away or go offline. There are actually anti-blue light glasses that block the blue light from your eyes! For several months now, I have been wearing LadyBoss Glasses while I work. These glasses use Intelligent Filter Technology to protect your eyes and block blue light from penetrating your eyes.

Since I started wearing blue light glasses while I work, I don’t get nearly as many headaches (unless of course I forget my coffee), and I have a much easier time falling asleep. I’ve noticed that I’m able to focus at my computer for longer periods of time when I am wearing my blue light glasses.

Not to mention, LadyBoss Glasses are SO cute. I actually have 2 pairs of LadyBoss Glasses which is pretty nice because I tend to lose glasses around the house. I have the LADYBOSS CLASSICS in pattern and in black.

LadyBoss Glasses come in tons of other colors and styles so there’s a pair for everyone. If you’ve struggled with headaches, insomnia, or lack of focus, you need to look into anti-blue light glasses. And if you use reading glasses, there are pairs for you too! Some of the LadyBoss Glasses styles come with reader magnification options.

While there are several different brands of anti-blue light glasses out there, we love LadyBoss Glasses because they are high-quality and 100% female owned and operated - our favorite!


More Tips for Protecting Your Beautiful Eyes from Blue Light

Keep lights on in the room while you’re using screens

Looking at a screen in the dark or in low light causes additional strain on your eyes. While working on your phone or computer, make sure that you have lights on around you!

Use Night Shift on your Phone

Night Shift is a newer, built-in feature on iPhones. It adjusts the screen’s display to a yellower color to protect your eyes from too much blue light, especially at night. Turning this feature on helps to reduce blue light at night so that it does not mess with your sleep cycle if you’re using your phone before bed. I have Night Shift on from sunset to sunrise, so when the sun goes down in the evening, my phone screen shifts to a yellower light.

To turn Night Shift on:

  1. Go to Settings

  2. Tap Display & Brightness

  3. Select Night Shift

  4. Tap Scheduled

Do you feel like you’re straining your eyes while you look at screens? The sooner you start protecting your eyes, the better! Shop now.


The Best WordPress Themes for Lifestyle Bloggers

the best wordpress themes for lifestyle bloggers

You started your lifestyle blog and you’ve got amazing content, but readers are not sticking around because your website is just blah. We like pretty things, it’s just in our nature. And although we’ve all been told over and over again that we should not judge a book by it’s cover, we usually do. That goes the same for judging a website by it’s theme. Let’s be honest, we’ve all looked at an outdated website and immediately clicked that x button because we figure that there cannot be anything valuable on a site like that. Don’t let your web design drive your potential audience away!

Luckily, there are some super talented women who have designed gorgeous, responsive, easy-to-use WordPress themes for bloggers! Here are our favorite WordPress themes:

Pretty WordPress Theme

“The Pretty WordPress Theme is designed for the female entrepreneur, and blogger. You run your business efficiently, and need a site design that reflects your impeccable style while streamlining your content. The Pretty WordPress theme is ideal for lifestyle bloggers! She is sophisticated and playful. She effortlessly mixes denim with pearls. She throws her hair in a top knot and tackles her to do list like a boss. She sees the good in everyone. She is Pretty. She's not just pretty on the outside, you can choose to sell products with the Pretty WordPress theme, share your favorite recipes and so much more with this airy, elegant theme.”

“Pretty Happy: Colorful Feminine eCommerce WordPress Theme comes with lots of little extras. I love adding seemingly small things to theme designs for you, because they make a huge impact. I want you and your content to really stand out and make an impression on someone, so I go to town with little extras you may or may not notice throughout each of my themes. You can change the color of various elements using your customizer in the dashboard of your site. I’ve strategically placed customizable areas in this theme that will keep your color evenly dispersed. I also go to great lengths ensuring you’re able to easily place your brand in any of the Pretty Darn Cute Design themes and keep the colors aligned with your brand. I want you to enjoy your theme, and rest easy knowing it’s providing you with the best features available. Hooray!”

“The Pretty Fabulous WordPress Theme is packed with function, and created for the modern day influencer who needs a fresh, vibrant canvas to showcase their life, work, and hobbies while being flexible enough to work for anything or anyone. Pretty Fabulous is the human equivalent of that super fancy girl who always has her hair and makeup done, and dresses in bright, fun colors! But she’s more than just her looks, this theme packs more features than any I’ve ever created.”

“A busy website can sometimes feel like an overly cluttered home. The Pretty Simple theme is full of white space, clean lines, and simple design elements helping you and your readers feel relaxed in your organized home on the web. Installing the Pretty Simple WordPress Theme on your site is the equivalent to taking a deep digital breath and exhaling intention. Only what you need, nothing more. Simple customization options. All our our WordPress themes are fully responsive, and Pretty Simple is no exception. She’s fully responsive and looks amazing on all devices. I wanted Pretty Simple to be the Martha Stewart of WordPress themes, she’ll get you feeling organized while providing that gorgeous simple aesthetic you crave.”

“The Pretty Creative WordPress Theme is a theme for creatives. It was designed by a creative, with creatives in mind. No matter what it is that you create, the Pretty Creative WordPress theme will showcase your work in a polished way that allows your creativity to shine. Use the customizer options to change out the polka dot image, add whatever you like where the graphics are on the home page. The options for getting creative with this theme are endless, and oh so fun. Did I mention it's eCommerce ready? Do you sell products, or downloads? Great, this theme is WooCommerce ready! Don’t sell anything? Awesome, just skip the “install WooCommerce” part of your setup instructions and you’re golden. It really is that simple.”


“Living a life of glitz and glam doesn’t mean you have to live in the big city and wear the highest name brand clothes. You can live a life of Glam right where you are! With the Glam theme, you can spotlight and draw attention to all of those areas of your life that make you or your business fabulous. With the same flexibility and versatility that you have come to expect from Restored 316, this theme is a sure fit for anyone!”

“It’s time for you to Sprinkle your business with organization and functionality. With a gorgeous design and loads of possibilities, this theme is sure to fit your needs! Sprinkle Pro is perfect for businesses that have products, services, and content that needs to be noticed. In a world with so many choices and distractions, your website should create a clear path for your ideal customer. The Sprinkle Pro theme does just that!”

“You’re classy. You’re glamorous. You’re stylish. Why not ensure that your website is, too? Present your content and show off your style in the most Dazzling way possible! Custom coded to display your Reward Style products and keep your fashion finds front and center, this theme is sure to dazzle your readers! Not a fashion blogger? That’s okay, too! This theme offers functionality and flexibility for bloggers and businesses of every kind. Regardless of what you do, you’ll be doing it in style with this theme.”

“Delight your readers with a fresh new design and a pop of color using the new Delightful theme! Filled with many color schemes and features this theme is sure to get your readers attention! Organizing your content by categories on your home page to make it easier for your readers to know what your brand is all about. Create product listings or even a full shop! Whatever you choose to do with this theme it’s sure to be a delight!”

“Simply Charming is the first feminine parallax WordPress theme built with the Genesis framework! Wondering what parallax means? Parallax means that a static or set of static images are in the background and the content of the site moves upon scrolling while the background images stay in place. This theme is absolutely gorgeous no matter how you use it, and fits so many different needs”

“Geared to showcase your latest and greatest work…whether it’s a novel or an Ebook…Novelty is here to help showcase it! Created with the female author in mind, this theme is designed to bring attention to the latest masterpiece that you’ve poured your heart and soul into. With the same versatility and personalization capabilities that you’ve grown to expect from us, this theme can be used by authors and businesses alike! This new theme is packed with great features and functionality…you’re not going to want to miss out on it!”

“Imagine a place where your talents bloom to their fullest potential. Showcasing your beautiful products, services, content, and photography in an organized and simplified layout is exactly what the Bloom theme can do for your website. Bloom’s built-in portfolio feature is perfect for photographers, designers, artists and artisans to showcase all of their work. We want to see your business Bloom with this theme, today!”

Do you use Wordpress? We’d love to see some of your themes!


the best wordpress themes for lifestyle bloggers
the best wordpress themes for lifestyle bloggers
the best wordpress themes for lifestyle bloggers