IGTV IS HERE: The Ultimate Guide

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Snapchat used to be the place to go to share your stories until Instagram swept in and launched stories.

YouTube has been THE PLACE to go to share/view videos on the internet since 2005.

Well, Instagram launched IGTV on June 20th and it has the potential to take YouTube's place in the video streaming world.

Next thing you know, we'll be ordering car services through Instagram instead of Uber! Maybe.

The launch of IGTV came at the same time as the Instagram community hit one billion users. More than 1/8 of the entire earth's population uses Instagram. Talk about a powerful platform! 

As founder, Kevin Systrom, says, "It's mobile first. It's simple and it's quality. That's IGTV."

IGTV logo

What is IGTV?

You may be wondering how IGTV differs from Instagram Stories...

Well, unlike Instagram stories, which can only be one minute long, IGTV videos can be anywhere from 15 seconds to 60 minutes long. However, the hour long videos are only for verified/huge accounts. Most Instagrammers will be limited to 10 minutes (which is still a long video)!

The long-form videos are posted to your "channel" rather than your story. Channels are created by Instagram users and each Instagram account is limited to one channel.

IGTV is designed to be viewed from your phone, so videos are vertical and full screen. Don't worry about trying to turn your camera horizontal!

IGTV is a standalone app, as well as an additional feature on the Instagram app. It is up to you whether you will use IGTV on the app or on Instagram! 

How to get started with IGTV

  • Download the IGTV app in the app store
  • Sign in with your Instagram account
  • Click on the settings icon and click create channel
  • Find creators to follow - IGTV will show you recommended videos, videos from people you follow, and popular videos
  • Like, comment on, or share videos

Note: you can also access IGTV from your Instagram app by tapping on the cute little tv icon in the top right corner of your home feed. Users who have created channels on IGTV will also have TV icons on their profile so you can easily view their channel.

How to upload a video to IGTV

igtv

When you're ready to share some great content with your followers, go to your channel by selecting your icon on the IGTV page, as seen in the screenshot (yes, I do plan on binge-watching videos of sleeping kittens). 

Once you are on your channel, click on the + icon to add a new video.

Choose a video from your camera roll (vertical is best)!

Enter a title and description. You should jam-pack this section with keywords to help your target audience easily find your video.

Ready for the really cool part? You can add links in your description! Yes! Traffic! Hurray! Love it!

Then add a cover photo! This is what viewers will see in the lineup of videos, so make sure it's awesome enough to capture your target audience's attention. 

Click post! Now you can view your video's analytics to see how well it is performing!

 

IGTV best practices

quality over quantity

Like everything else on Instagram, I highly recommend focusing on quality over quantity. You are much better off by posting one really great video per week than quickly-made, not-very-well-thought-out videos every day. You want people to continue coming back to watch your videos and if your first few impressions aren't great, you may lose those viewers in the future.

Don't forget about stories

When you create a video, decide whether it is story-worthy or IGTV-worthy. Are you eating a really pretty cupcake and dying to show your followers? That's probably story-worthy. IGTV videos should be high-quality and valuable. 

igtv

start right away

The earlier you start using a new feature, the less competition there is. Start putting some amazing content out there before your competitors do! Users are beginning to explore IGTV, so you want to be there for them to discover.

edit your videos like a pro

You don't need to go out and hire some fancy producer, but I do suggest putting a bit of time and energy into your IGTV videos. You can even make really cool videos with the iMovie app. Start testing out some different video apps and see what you can do!


So, what do you think? Will you be binge-watching IGTV?

In the comments, let us know what your IGTV channel is, and let us know what you'd like to see in the Girlcrush channel!

Xx,
Katie

IGTV

Everything You Need to Know About Pinterest Group Boards (Plus a Master List of Boards)

Pinterest group boards

What is a group board?

Glad you asked! Quite simply, a group board is a board on Pinterest that a group of users share their pins to.

Why should you join group boards?

Pinning to group boards can increase your reach and repin rate significantly (assuming that you are joining high-quality boards). This is because if you have 500 followers, your pins will reach those 500 followers. But if you start pinning to a board that has 5,000 followers, you'll be reaching many more people! 

Keep in mind that it's very important to only join group boards that are within the same niche as you. You could join a board with 20,000 followers, but if you're sharing fitness pins to a DIY crafts pin board, the followers of that board will be less likely to have any interest in your pins, thus less likely to repin them. It's better to join a board with 1,000 followers tho are interested in what you are sharing than a board with 10,000 followers who don't care about what you're pinning.

How to tell a group board from a regular board

Pinterest group boards

How to join group boards

There are several different ways to join a group board. Each group board will have its own rules determined by the board creator. Read the description of the group board to determine how to join the board. Here are the most common things you'll come across when looking to join a board:

pinterest group boards
  • DM the group board owner requesting to join
  • The board is no longer accepting new contributors
  • Email the board owner with a request to join
  • Comment on a recent pin
  • Join the board owner's Facebook group

The group board owner is always the first profile photo that appears to the right of the board title. To join the board, you'll first want to follow them by clicking on their icon. The following icons are the other contributors of the board. This is where you can see how many members a board has.

How to find group boards

stalk your favorite Pinners

One way to find group boards that are relevant to your niche is by going to some of your favorite pinner's profiles. They may be contributors to group boards that you could request to join, or they may even have group boards of their own!

search pin groupie

Pin Groupie is a website that is basically a search engine for Pinterest group boards. You can search keywords and filter the boards to find some that you can request to join.

download the master list 

I know you are a busy bee, so I did the work of finding boards for you! Get instant access to my Pinterest group boards master list, with hundreds of group boards that are accepting new contributors. Includes info about how to request an invite and is even separated by niche!

Group Board Etiquette

It's important to follow the rules that are set by the group board owner in the description (if there are any). Remember, the board owner is essentially lending you their followers, so it's important to respect their wishes.

Aside from the rules set by the owner, there are some basic practices to follow just as proper board etiquette:

  • Follow the board owner
  • Don't spam the board
  • Don't post irrelevant pins
  • REPIN DIRECTLY FROM THE BOARD (IMPORTANT!)
Pinterest group boards

The more successful other pins are on the group board,
the more successful your pins on that board will be!

Do you pin to group boards? Do you find them helpful? Comment below!


*Do you have a group board that you would like added to the master list? Send me a message with the link to the group board, the link to your Pinterest profile, and instructions to join!*

5 Reasons You Should Start a Blog

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This post was written by Chelsea of Rant & Wild!


I’m assuming that if you’re reading this, you’ve thought of starting a blog at some point. Maybe you haven’t, but I’m here to tell you. You absolutely should! Now, I know what you’re thinking. Why should I start a blog? Why would people want to hear me? Trust me. I get it, but I promise they do! I know it can be a scary thing to put yourself out there in such a vulnerable way, but oh my is it worth it.

You will meet some freaking amazing people.

Hands down the number one reason I love blogging. I have made wonderful friends and connections for life. The blogging community is filled with so many amazing people; people who will love you for you, have your back 100%, and support you all the way.

You have an entire platform waiting for your story.

Everyone has a story to tell. We’re waiting to hear yours, whatever it is. The best thing is that you decide how much or little you let the world in on. You can dig deep and let loose those emotions you’ve been in holding in like I did here when I told the world my miscarriage story (my most viewed post to date by the way) or you can keep it all in and talk about your love for beauty products, photography, or whatever it is that gets your heart jumping.

You can make a little money or a lot.

If you’re looking to toss that day job, blogging can be the way to do it. It won’t happen over night though. In fact, it will take a lot of work. There are tons of ways to monetize your blog, like affiliate links, sponsorships, and more. What’s great about it though is that you can choose exactly what avenues to take here and how much or how little you want to make.

You can show off those badass writing skills.

Have you always loved to write? Have you been dreaming of letting the world hear your voice? Blogging is such a great way to do it and is filled with so many opportunities to really set off your writing career.

It’s all yours and you can do whatever you want.

Have fun with it! Blogging is one hell of a creative outlet and can turn into so much more. You can write about anything you want. You truly have an open door to let the world see the real you and it’s so much fun. Ahh, I love it!

Have you already took that leap into the blogging world? I’d love to hear your reasons for starting a blog.

What do you love most about blogging?


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Rant & Wild is a lifestyle blog by Chelsea Rose.

Chelsea is a Kentucky native who loves writing, spirituality, social media, Netflix, and her pup. Her blog topics include personal, lifestyle, beauty, and blogging. When she's not sharing her story or her tips and tricks, she's working at a law office!

Read more of Chelsea's posts: BlogBloglovin' 

Follow Chelsea on social media: Facebook | Twitter | Instagram | Pinterest

 
start a blog

How to Create Your Own Instagram Story Highlight Covers

A great way to step up your Instagram game is by adding some Instagram story highlight covers! There are plenty of ways to do this - you can pay someone to make them for you, you can purchase premade templates, or you can DIY it! Creating your own Instagram highlights is easier than you would think, so I have put together this step-by-step tutorial to walk you through it.

What are Instagram highlights?

Instagram highlights are stories that you choose to keep on your profile for more than 24 hours. Normally, when you post a story to Instagram, it stays visible for 24 hours and then disappears. But the highlights feature allows you to permanently save stories on your profile.

Instagram highlights are front and center on your profile - right below your bio and above your feed. They are a powerful way to choose what you want your visitors to learn about you or your business as soon as they come to your profile.

Why create highlight covers?

Because highlights are front and center on your profile, you want to capture your viewer's attention and entice them to click on your highlights. It is a way to brand your profile and keep it looking clean and organized.

Instagram Highlight Inspiration

Instagram highlights
instagram highlights

How to create Instagram highlight covers with canva

If you have read some of my other blog posts, you'd know that I love Canva. Canva is a free, simple, easy to use, web-based design platform.

If you are choosing to DIY your Instagram highlight covers, Canva is a great option.

1. Go to canva.com

2. Create a new design using custom dimensions - 1080px x 1920px

canva instagram highlights
 

3. On the left hand side, click on background

canva instagram highlights
 

4. Canva has some free backgrounds that look great on highlights. You can also purchase a premium background for $1 on Canva or purchase premium backgrounds on Creative Market. Some of my favorites are:

 

5. Once you have selected a background, decide what categories you are going to create.

6. Now it's time to select some icons. Canva also has a great selection of free icons that you can use for your highlights. You can also find icons on Creative Market.

7. Duplicate the page and change the text and icon for each category.

8. Save your highlights by clicking download in the top right corner.

canva instagram highlights
canva instagram highlights
 

9. Upload the highlights to your Instagram stories.

 
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Add to your story-2.png
 

I hope this was helpful!

Xx,
Katie

So You Want to Be an Influencer?

Free products! Working from home! Getting paid to post on social media! Traveling the world!

These are just a few of the perks that come from being an influencer.

influencer

So what IS an influencer? Well, it's not an official job title and there are no "rules" for being an influencer. If you have an audience and the power to influence their decisions, you're an influencer.

And you don't need hundreds of thousands of followers. Micro-influencers can absolutely be as successful as large influencers! If you have a few hundred followers that know, like, and trust you, you can make a living as an influencer.

Think about how often you purchase something or go somewhere because a friend recommended it to you. Word of mouth advertising is as powerful, if not more powerful, than ever. People have become increasingly aware of the manipulation that is involved with advertising and the media and are relying more on personal recommendations from people they trust.

If you have passion and a blog or Instagram account, you can get started as an influencer today. Unfortunately, the market is much more saturated with influencers than it was just a few years ago, so you need to be able to show a brand why they should work with you over another influencer.

The key to success as an influencer is to create great content. If you can create some awesome content, figure out a great marketing strategy, and be consistent, you can monetize your passion. Who wouldn't want that??

infinite influence

Ashley Diana is a Vegas lifestyle blogger and influencer. She has over 150,000 Instagram followers and makes 6 figures by sharing her passions. She created a course, Infinite Influence, to teach others how to monetize their passions as an influencer. 

Over the years, Ashley has spent thousands of dollars and hundreds of hours through trial and error to figure out what it actually took to be an influencer. She's sharing her knowledge so that you don't have to make any of the mistakes that she made when she started out. She is committed to “fast-tracking” your growth and showing you what it takes to have a profitable brand and business.

CLICK HERE TO READ ASHLEY'S GIRLCRUSH INTERVIEW!

If you would like your own #GIRLCRUSH interview, click here and let's get started!

The course includes:

Module 4: Marketing & Growth

  • Skyrocket Your Instagram
  • Social Media Platforms Growth Strategies
  • Automation & Bots – Should You Use Them?

Module 5: Consistency & Perseverance

  • Storytelling in Business
  • How To Stay Inspired
  • Planning & Playing The Long Game

Module 7: Monetization

  • 8 Strategies for Making Money as an Influencer
  • Scripts & Templates for $1000+ Sponsored Posts
  • Facebook Ads, Google Ads, Ecommerce, Affiliates, Network Marketing, Services

Module 1: Setting Up For Success

  • Why Be An Influencer
  • What Kind Of Influencer Are You?
  • Goal Setting In Business

Module 2: The Tech Stuff

  • Hardware & Software Recommendations
  • Website, Marketing & Branding Tutorials
  • The Importance of Beautiful & Consistent Branding

Module 3: Content Creation

  • How to Write a Great Blog Post
  • Tips for Instagram Style Photo Editing
  • Professional Photography Tutorial with Natalie Post

PLUS:

  • Lifetime Access to the Infinite Influence Facebook Group
  • Sample Collaboration Proposals
  • Copy-Paste email templates for reaching out to brands for Collaborations
  • Copy-Paste message templates for messaging other bloggers & influencers on Instagram
  • Ashley Diana’s Ultimate Guide to Blog Titles
  • Website Copy Templates for your website’s About, Collaboration & Contact pages

CLICK HERE TO LEARN MORE ABOUT INFINITE INFLUENCE!

Happy influencing!

Xx,
Katie