There’s no doubt that the Kardashian-Jenner clan is one of the most polarizing families our generation has ever experienced. But why is that?
They always raise the question, “What are they famous for again?” No matter what you think they should or shouldn’t be famous for, you can’t deny that they are the most ingenious businesswomen in the game. I mean, how else would all of us know what’s happening in each of their lives even if we don’t religiously follow #KUWTK?
Kris Jenner and her army of beautiful, trend-setting daughters may be our own American version of a royal family, but they have a lot to teach their people.
Turn Negatives Into Positives
Let’s just acknowledge the elephant in the room. Kim made good out of the leak of her “adult video” with Ray J. Back when it was released, it was a time in American culture where that could (read: would) end someone’s career and destroy any kind of reputation they held. Nonetheless, she turned lemons into champagne and the rest is history. She must of had a Ted Talk with her sisters because they have all followed suit. Now if that isn’t the story of the century, I don’t know what is.
What you can do: Every time a client criticizes or you see a flop with a product, take what is wrong and study it. Learn from the mistakes and see what you can do now to improve.
Stay on Top of Brand Management
And how did the most infamous family become famous? Many could and have claimed “nothing.” But really, it’s fully because they stay on that Kardashian brand #AllDayErryDay. If you see a big booty girl, you automatically say jokingly, “She must be a Kardashian!” Or even a woman with full lips or with bright blue hair, you can’t help but to think of those dang Kar-Jens!
What you can do: Make something undeniably *you*. Whether it’s dyeing your hair a color of your brand or playing a certain song in the background while you make videos. Associate something to you and your brand - but make sure it’s something that you’d want to be attached to you!
“If somebody says no, you’re talking to the wrong person.”
- Kris Jenner
See Behind the Brand
You don’t need a 24/7 camera crew to follow you around all day while your life is being broadcasted on E! And these businesswomen don’t let it stop there. They give you an in through every known app in modern society. Even going so far in creating their own apps! But we know everything that happens, or everything that ~might~ happen - their hints online tell us more than even saying what’s going on! (Helloooo Kylie’s pregnancy?)
What you can do: Do live videos or stories that show a day in the life of you and your biz. Keep it interesting by showing the failures you sometimes have to go through or even a process in which is unique to you and your business. Launching a new product or service soon? Drop hints all over your Insta!
take your business seriously, but Know Your Limits
We have all seen the meme “The Devil works hard but Kris Jenner works harder.” It’s hilarious because it is so true! We can take note of Kris’ business strategies when it comes to making every one of her daughters a walking cash register. On one hand, we can see her in this shrew-ish, “Kimberly-listen-to-me-right-now” kind of character. She takes the business that is her daughters seriously, but never to the extent where it will cost her or them peace. She is their momager for a reason - no one knows her daughters’ limits better than Kris!
What you can do: Understand your limits. Have fun doing what you love while making money from it, but know when you need to stop. Sometimes it might be your body asking for you to slow it down or maybe even your family and friends. Always hustle, but do it your way.
Honesty is the Only Policy
If there is another thing these girls are known for is for keeping it real. Just because they’re like this on-screen doesn’t mean it stops there! They keep it real in everything they do in their biz. Why else would everyone tune in every Sunday night? Would you want to watch a show with people just all being nice to each other? Hell no and we wouldn’t either!
What you can do: Maybe you don’t have to be like Kourtney and say literally everything that’s on your mind, but don’t be a season 2 Kim (TBT to her “little white lies phase.”) Keep your audience in the know, but professionally. It lets them know you have nothing to hide and nothing builds trust faster than a transparent leader!
Always Be Adding to Your Biz
If it’s one of them making a socks business, or turning their cosmetics into a billion dollar company, or publishing a book of selfies, these folks never stop hustlin’. Each of them adds something new to the family business. Even now with Kim wanting to start practicing law, there is something to be added - even if it means a career change.
What you can do: Now we’re not saying if you sell skincare products you need to jump into a catering business just to keep things spicy! What you’ll want to do is keep evolving with the times and change your brand/style/products when you feel necessary. If a place like Taco Bell continues to always change their branding to stay relevant, then it should be highly considered for you to do the same.
Age Isn’t an Excuse
Whether you’re 21 like Kylie or 63 like Kris, grinding and working hard has no age limit. As we all know, Kylie has become the youngest self-made billionaire ever. There are tons of people who think being 21 years old means that all you ever do is party and not have a fully developed brain.
Kris has become the momager of her daughters and hasn’t stopped a single day to ensure that each and every one of them has the life that they have always wanted. At 63, people may think of retirement and that now is a time to hang up the hat. Have you seen Kris lately? She ain’t going anywhere anytime soon, honey!
What you can do: Do not listen to the opinions of others when it comes to your age. People will always have something to say about age and careers, but what do they know? If you’re being told you’re too young for something, don’t wait until you’re “too old” for it later!
Don’t be afraid to reinvent yourself
Never be afraid to live a life where you are 100% yourself. Don’t take cover, always make sure you feel comfortable in your own skin. And most importantly, don’t feel like you need to wait 60 years to become your true self, like Bruce Jenner, a.k.a. Caitlyn Jenner, did.
What you can do: Remember that it’s your life, your business, your brand, and other people’s opinions are irrelevant. Be you, do you, and don’t worry about what anyone else thinks. The Kardashians would not be who they are or as successful as they are if they worried about what people thought about them!
Accept That You Might Be Polarizing
Ever heard of the saying “any publicity is good publicity?” Well the Kar-Jens certainly have. They may be one of the most polarizing clan in all of Hollywood and maybe even in American history. Even fellow celebs have been open about their distaste for them. (Oh, how we love a good Twitter feud!) But that doesn’t stop them from being who they are 24/7. They are women who own themselves and are confident in all that they do.
What you can do: Accept yourself and accept that not everyone will love you right away. It may take days, weeks, even years for someone to understand where you’re coming from. However, at the end of the day, it isn’t your job to make them like you or your biz or to change yourself so they will. Be who you are and as long as you love what you’re doing, who cares!
Surround yourself with positive, supportive people
Talk about #WomenSupportingWomen! They may not get along like 89% of the time, but no matter what, they will always support each other. Even if they don’t see eye to eye at first, they find it in themselves to have their sisters’ backs when they need them the most.
What you can do: Hype up your crowd! Be the ultimate hype-woman for all the women in your network. There’s nothing better than one queen help fix another queen’s crown without having to tell the world it was crooked.
“I feel like we are so blessed to have the support system and the best family to really just support each other no matter what we're going through.”
- Kim Kardashian
Find Your Voice & Yell From the Mountaintops
*insert Kim’s ugly crying face here* If there is one thing for sure, it’s that the Kardashians know exactly what their voice is and who they can reach with it. They know their platform and utilize it every day - whether it be their opinions on politics, gossip, or just current events in general.
What you can do: Find out what you’re passionate about and advocate for that. Use your platform for good and broadcast about the things you find important. Not only will this associate you with a cause, but it will shed some light onto what you are really interested in.
Building an Empire Takes Time
Rome wasn’t built in a day, but it sure did fall in just one. If you can remember way back in 2007 when KUWTK first aired, you’ll find that they were...kind of normal? Fast forward to 12 years later and you almost would have never known that they ever cooked their own dinners! They never openly worried about them not growing - they all stayed confident and hustled until they got what they wanted!
What you can do: Don’t lose faith because things feel stagnant or down right now. As long as you put it out into the universe that something great will come from all this, your attitude (and life!) will quickly change. Successful businesses take time to really reach their full potential. Don’t stress, babe. Just think - What Would the Kardashians Do?
Although America’s royal reality TV family may have a notorious reputation for being, well, too real, they can teach you about business like nobody’s business. Think what you want about these divas, but there’s a reason why they are rich and famous - hustle hard, market harder. Find yourself in your business and attach that to everything you do. Who knows? Maybe you’ll beat out Kylie for World’s Youngest Billionaire!