#Girlcrush - Jenn Barajas

Jenn Barajas is an accountant turned fashion designer. She is the mama of two boys and she found a way to focus on her children and build a career at the same time! Her clothing brand, Desert Gloss, is a fun collection of t-shirts for adults and kids who love tacos, margaritas, puns, and parenting jokes! But she also creates custom designs, and for Girlcrush readers, Desert Gloss is offering 25% off with the code GIRLCRUSH! 

jen barajas

Tell us about yourself and your business!

Hi, I’m Jenn Barajas, fashion designer, mom, CPA, taco enthusiast and outdoor lover. 

Desert Gloss is the clothing brand for adults and kids who love taco jokes and adventure.   We also have funny throw pillows.

What inspired you to start your own business?

I spent 8 years working in Accounting and had the opportunity to eventually become a partner/owner but found the lifestyle difficult to juggle with motherhood. After staying home for awhile, I found myself exploring creative outlets and felt drawn to entrepreneurship. 

The brand was born and I have enjoyed the challenge of learning e-commerce while being able to still focus on my children.

Is this your full time job?

Yes!

How do you structure your days?

With two young boys, we spend a lot of time outside and on learning activities. When I find moments of free time, I work on my website or social media planning. During naps and after bedtime, I work on new designs, read inspirational books, listen to podcasts and consult with my tribe of fellow mom-prenuers. 

Where and how do you work best?

At home, in a quiet space with few distractions. When it comes to creative inspiration, that happens when we are out exploring nature, I’m talking to close friends or socializing. I save notes on my iPhone for future design planning. 

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

I offer 20% off next purchase for joining our newsletter. But for Girlcrush Collective readers, I am offering 25% with the code GIRLCRUSH.

Where is your business based?

Online, at desertgloss.com. I do offer custom designs and collaborate through phone, email, FB messenger/chat or in person if local to El Paso, Texas. 

What were the first few steps you took to get your business up and running?

I purchased the website domain intending to use it for a personal blog. After spending some time considering options, I decided to launch an e-commerce store instead. From there I created profiles on social media outlets, shared designs with family and friends, and joined some female entrepreneur tribes online to get inspiration, tips and collaborate. I have a background in tax, so I felt confident with setting up the business as a sole proprietorship and what softwares to use for bookkeeping, income and sales tax. I think those hurdles sometimes keep people from running full steam ahead. 

What has been the most effective way of raising awareness of your business and attracting new customers?

Sharing on social media, asking for testimonials from customers, requesting specific design ideas, and discussing fabrics, fit, etc. with customers to get a feel for what people are looking for in casual wear.

What have been your biggest challenges so far?

Traffic. Being based in e-commerce, the competition is fierce. I’ve received such great feedback and excitement about the brand, but just finding the ways to connect with the customers who want what I have has been challenging. 

How did you overcome these challenges?

I have tuned in to a lot of webinars, reached out to people experienced in web design and e-commerce, and hired a SEO company to help with search engine optimization to get ranked on google for organic traffic. 

How do you keep motivated through tough times?

I remind myself why I am doing this. I enjoy working for myself and the flexibility. I know great things take time to develop and try to enjoy the process. 

jenn barajas

How do you distinguish yourself from your competitors?

The designs are entirely my own, with the exception of custom requests which are sometimes inspired by designs found elsewhere. I care about the softness of the shirts, and ability to withstand wash after wash. I see similar ideas for cheaper but can tell the fabrics are not what I would consider comfortable for everyday wear.

What is the best advice you have received recently?

To focus on 1-2 forms of promotion at a time to see results, as opposed to spreading myself too thin trying to succeed everywhere at once. 

What do you wish you had known when you started your business?

Website design. This area has been the most challenging for me. 

Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

I have a number of friends in creative fields who started out small and unknown and have found a way to steadily grow while remaining true to themselves. I admire anyone who is brave enough to live authentic to their dreams and desires. Artists of all types inspire me. I have a childhood friend who moved to Cabo and recently opened a bar. She creates various art pieces has found a way to support her lifestyle. 

What advice would you give to other entrepreneurs?

Hang in there. Find leaders and mentors who resonate with you and can teach you more about yourself. Don’t be afraid to put yourself or your ideas out there. Find your tribe of unconditional support and hold on tightly to those people.

What business tools/resources could you not work without?

Tailwind has saved me a ton of time by scheduling Instagram and Pinterest and I like that the platform is an official partner of both. I also love Canva for creating social media designs, Creative Market for exploring vectors and fonts, Unsplash for images, and Apple podcasts for new inspirations and learning.

What surprising lessons have you learned along the way?

How to laugh at myself. From misspelling a common word to just not feeling a design anymore, it’s all part of the learning process.

Where would you like your business to be 5 years from now?

 I would still like to be heavily involved in design and management, but see the brand growing in a way to collaborate with other designers, perhaps for limited collections, selling in brick and mortar stores, like speciality boutiques or providing a subscription box service to customers.

I’m currently working with a local advocacy group on a t-shirt fundraiser, and I would like to continue to develop efforts in this area. 

Where can we find you?

Instagram: @desertglossbrand

Twitter: @shopdesertgloss

Facebook: @desertgloss

Pinterest: @desertgloss

Website: www.desertgloss.com

Email: jenn@desertgloss.com

More cute shirts!

#Girlcrush - Jessica Alexis

MEET JESS!

Jessica started her blog, The Trendy Voyager back in 2016 as a way to express creativity and showcase her travels.

A year and a half later, she’s become a total #girlboss! Jess had become a part of many blogger communities, but noticed that there were no communities to connect with other Latina bloggers. So she created one! 

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Tell us about yourself and your business!

I am a NYC-based Latina Lifestyle Blogger. I started blogging two years ago and my content was focused around traveling and fashion. Throughout my blogging journey, I realized that there weren't many platform that I could relate to that spoke to me as a Latina. I wanted to connect with other Latinas and also find a place to talk about my challenges being a Latina Blogger.

While there are a few groups out there for Latinas, I felt it was too corporate and didn't feel comfortable in those groups. Therefore I decided to start my own group geared towards Latina Bloggers in 2017. The Latina Blogger Network is a group that is focused on creating more opportunities for Latinas in blogging and business through community, connection and empowerment. The group quickly started to grow once I decided to take the leap and post regularly in the Facebook group. 

What inspired you to start your own business?

What inspires me is knowing that I am making a difference in the lives of others. Seeing the girls support each other and relate to each other's content in the group. I feel inspired by their stories and love to see them support each other in the group. 

Is this your full time job?

No this is not my full-time job, but being able to do something I love is the goal.

How do you structure your days?

I work Mon-Fri, 8am-5pm and so I schedule my days using my Happiness Planner. Sundays are my days to knock out as many to-do's as I can for the week. This way, when I get home after work, I can focus more on writing a blog post, editing a video etc. Saturdays and Sundays are my days to get content and schedule posts. Whereas Mon-Fri I am having conference calls with other bloggers in the group at night. 

Where and how do you work best?

I work best from my beauty room. It's a space I renovated in my parents house with minimalist vibes with a touch of glamour. It's filled with positive quote decals and things that make me feel like Beyonce. I work best when my mind is at peace. Nothing begins until I have my Cafecito bumping to Ozuna or listening to a podcast like The Model Health Show. 

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

I am not currently running giveaways or contests at the moment, but I certainly will very soon.

Where is your business based?

My business is based in New York - with the goal of branching out to different cities.

What were the first few steps you took to get your business up and running?

One day, I decided to start a group. With no experience other than being in different groups, I created an account on Facebook and ran with it. It took me awhile to learn the ropes and figure out how I was going to manage it. Then I create an Instagram page called Boss Chicas Global. And now, I am working on building the website, hosting meetups and events. 

What has been the most effective way of raising awareness of your business and attracting new customers?

Honestly, asking questions has been the best tool for my business. I ask my members all the time for their opinions, and what they would want in a group for Latinas. This is for them and I want it to speak to them. Another thing is posting consistently and engaging with my audience. It's all about providing value but also having that value given to you. You don't always want to be the one delivering information - you have to listen to your audience as well. 

What have been your biggest challenges so far?

When I first started this group, I had no idea how I was going to get the engagement I wanted. I wasn't posting as much and I didn't really have a strategy. I was hoping girls would just start posting and engaging with each other.

How did you overcome these challenges?

I overcame this by picking one day to schedule posts ahead and organize the content for the week ahead of time. I posted polls asking them what they wanted in a group, surveys etc. I started to host livestream sessions once a week with a different guest and that really increased interest in the group.

How do you keep motivated through tough times?

You know, staying motivated is something I struggled with. Especially at the beginning when I didn't know what I was doing and I had my own personal problems going on at work at the same time. What kept me going is the comments I received from my girls in the FB group. Seeing them start to engage more, and asking them if this was valuable to them - then seeing they really loved the group kept me from closing down the platform all together. Knowing that I am impacting others' lives in a positive way is what has kept me going. I tell myself all the time - you started this and you're going to finish it. You've already come too far to give up now. 

How do you distinguish yourself from your competitors?

I distinguish myself from my competitors by being truthfully and organically me as I can be. I am honest with my audience in the rawest way and they appreciate that. There's too many people out there trying to do the same thing - I am just going to be me and that's ok. It's ok to be different. In fact, people appreciate you more when you can be authentic and be honest.

What is the best advice you have received recently?

I recently read "The Subtle Art of Not Giving a Fuck" and in the book the author says, if you try something and it doesn't work out - you fail. If you don't try something, you'll never know what could have been so you'll also fail. So why not try it anyway ? There's so much potential to gain. 

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What do you wish you had known when you started your business?

When I started, I wish I had someone to push me to keep going or someone to steer me in the right direction. Sometimes you need support to get you going and keep you from giving up. 

Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

My biggest influence has been @DianaChantel. She's a Dominican blogger I've been following for the last 5 years. I watched her start by making YouTube videos from her bathroom in the Bronx with no money, to then being so successful moving over to Los Angeles and collaborating with the biggest brands in the beauty industry. She's been a huge inspiration to my work and I hope to meet/work with her someday. 

What advice would you give to other entrepreneurs?

My advice is, keep doing you boo. You got this. Don't be afraid to keep going. It's ok to have your day job and start your side hustle. Being an entrepreneur isn't always quitting your day job and trying to make ends meet. If you're not happy with the way your life is going, change it. Do something on the side that you love and when you're ready make that your full time job. There are so many tools out there for you to learn that don't cost any money - go get it. 

What business tools/resources could you not work without?

I cannot work without Hootsuite and the Preview App. The fact that I can schedule my posts and plan out my feed is such a big help for me. I also like Evernote for drafting posts and Google Analytics.

What surprising lessons have you learned along the way?

I've learned that people actually want to know about my life. They are super interested in what I am doing, how I'm taking care of myself and actually want to see more of me rather than me not showing my face with my voice in the background.

Where would you like your business to be 5 years from now?

I  see my business as my full-time job in 5 years. Thats the goal - to be able to do what I truly love as my job.

Where can we find you?

Instagram: thetrendyvoyager & bosschicasglobal

Twitter: trendyvoyager1 

Facebook: thetrendyvoyager

Facebook Group: https://www.facebook.com/groups/1925499701070514/

Pinterest: trendyvoyagerxo

Websites: www.thetrendyvoyager.com & www.bosschicasglobal.com (coming soon)

Email: contact@thetrendyvoyager.com & hola@bosschicasglobal.com (coming soon) 

#Girlcrush - Ashley Diana

Ashley diana

I am very excited about this #girlcrush interview because it is with my good friend Ashley Diana! Ashley has played such an important role in my personal life and business. I have learned so much from her, not only from her influencer course and amazing blog posts but also from long talks at happy hour and from running events about entrepreneurship and social media with her!

After reading this interview, I know you'll love her as much as I do! 

Tell us about yourself and your blog!

I am a wellness, beauty blogger, and business mentor located in Las Vegas. My blog shares stories, recipes, & lifestyle hacks on how to live a happier and more successful life. I help other women who want to build a brand around their passion and teach how to skip the stumbling blocks. Empowering women is my mantra for sure. :)

What inspired you to start your own blog?

My blog has REALLY evolved since I first started. I actually started as a food blog as I shared my plant based heath journey. I wanted to share with others how they could heal their body and be fit for life with a healthy diet, and to be honest, I wanted a blog so that I could have a business from anywhere in the world. Location freedom & financial freedom were super important to me, and I knew I could make it happen through my blog.

How would you describe your blogging style?

I’m pretty damn real. I’ve shared everything from my divorce, to my surprise pregnancy, and my breakup with my child’s father shortly after her birth (with lot’s of beauty, recipes, and wellness in between). I think it’s crucial to share realness online because so many people get caught up in the “perfect lives” of social media stars, and it’s just not how it actually is! The truth is that everyone has a story, and everyone has fucked up parts of their story. Through my blog, I want women to know that they are supported, they are worthy, they are not alone, and they don’t need to think small!

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Can you tell us about your ideal reader?

Hip mom with a entrepreneurial mindset who loves taking care of her body, mind, and family. 

How do you structure your days?

Theming. We would get nothing accomplished if our days weren’t themed. Here is a breakdown of how we schedule our days. Basically I work 4 & 1/2 full days and the rest are family / self-care days. MON: Coaching Calls TUES: blog photos WED: relationship THURS: blog content FRI: Coaching Calls Sat: planning / self care SUN: family day

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Is blogging your profession or hobby?

Both! :) 

What has been your most successful blog post?

The Break Up Post. It’s very powerful and thought provoking, and it helped lots of women!

Describe your writing process from start to finish.

I actually have a really hard time getting started writing (and working in general lol!). I have to really get into my “zen” - candles, essential oils diffusing, buddha bar music playing. Alex makes fun of me bc he says I can’t work unless the environment is perfect, but whatever, I do what I want. 

Where and how do you work best?

I work best at home in my bed lol! I actually do have a huge office, but when I’m writing for a long period of time, I like to get snuggly in my bed!

What were the first few steps you took to get your blog up and running?

Oh Lordy, it took me YEARS to figure out what the heck to do. I messed up so much in the beginning. I would have no idea where to start bc it would be a novel! That’s actually why I created my Infinite Influence program - I wanted to give people a clear path to blog success and be sure they didn’t make the time consuming and expensive mistakes I did. 

In a nutshell, to get started I had a girlfriend help me create my first free Wordpress site, and she taught me how to put affiliate links in my blog posts. I also took a photography class so I could learn how to use my Canon camera. I had a professional photo shoot before launching my blog so that I had nice photos of myself on the site too. 

What has been the most effective way of raising awareness of your blog and attracting an audience?

Cross promotion and diversifying my following. For example, on our podcast we ask people to leave a comment on a certain Instagram post, or in our newsletter, we announce a giveaway but it leads to growth on another platform. It’s just guides people from one place to another, and I think that’s important.

What have been your biggest challenges so far?

My biggest challenge was that I completely changed directions and rebranded from a vegan food blog to a lifestyle blog and it wasn’t easy to say the least. I don’t recommend it haha. 

Ashley diana

How did you overcome these challenges?

Day to day it’s about the progress not perfection. I don’t get caught up in comparing myself to other influencers and bloggers. To be honest, I really don’t give AF, and comparing yourself only holds you back. I just do my thang and move forward. Best advice I could give anyone is to have laser focus and just do it.

How do you keep motivated through difficult times?

I REEEEALLY like champagne. 

How do you distinguish yourself from your competitors?

Tha’ts a good question because I don’t think I fit in with a lot of other influencers. I think that’s good and bad! I’m not one of those “my life is perfect” influencers, I’m not a health-only blogger, and I’m not a foodie blogger anymore. It’s interesting because I share natural beauty and wellness advice, yet I’m pretty glam, so people think I should be hippie style, but that’s just not me. I guess I would say what sets me apart is that I’m a pink haired, business boss with a #Lilygoat who comes from a place of massively supporting other women to live their passion.

What do you wish you knew when you started your blog?

Oh girlfriend, where do I even begin?! I think the thing I wish I had known the most, was to have found a successful mentor. Guidance is key - and not just from anyone. You need coaching and mentorship from someone who knows how to build brands and has been successful in modern online world. 

What blogging tools/resources could you not work without?

I can’t live without Darkroom editing app. That’s it.

Ashley diana

Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

My biggest influence is my daughter. I push myself because I want to give her an incredible life, and when she’s older I want to be able to have the flexibility to spend as much time with her as possible. Time is our most valuable asset, and I work hard now in order to to buy back my time. 

What advice would you give to other bloggers?

Don’t play a guessing game, and don’t rely on Instagram alone to be everything for you. Take Infinite Influence (shameless plug lol), have a badass mentor (Katie and/or myself hehe), and start building your online presence as a business. Find ways to authentically monetize immediately, and ALWAYS provide MASSIVE value. People will never care about you or what you do if you aren’t providing them value. If someone takes the time to visit your Instagram or blog, make it worth their time!!!

What surprising lessons have you learned along the way?

People don’t buy WHAT you do, they buy WHY you do it. 

Think about that, and let that sink in. :) Some of you will “get it.” That’s the most valuable business advice I’ve ever been given. 

For tactical advice: DIVERSIFY your following. Build your email list form DAY ONE.

Ashley diana

Where would you like your blog to be 1 year from now?

Who cares, I’ll be on a 1000 ft yacht in the Mediterranean with no Wifi. LOL LOL

Where can we find you?

Instagram: @missashleydiana

Facebook: @missasheydiana

Facebook Group: Infinite Infuence

Pinterest: @missashleydiana

Websitewww.ashleydiana.com

Emailashley@ashleydiana.com

#Girlcrush - Danielle Cevallos

 
danielle Cevallos

Tell us about yourself and your business!

My name is Danielle and I am the owner of Basic Girl Fit and Basic Girl Social Media!

What inspired you to start your own business?

I started a blog when we adopted our daughters and loved connecting with others online. I kind of ended up going down the rabbit hole of podcasts, webinars and online business trainings. I’ve played around for years with different things and feel like I’ve finally settled in and found my groove!

Is this your full time job?

No, not yet! I am a full-time English teacher and cheer leading coach!

How do you structure your days?

I work all day, coach in the afternoons, then head home, eat with the family and work for a few hours before bed. I do lots of work on the weekends as well!

Where and how do you work best?

I work best at home, in the middle of everything. I put my headphones in, listen to some music, drink all the coffee and try to get stuff done! 

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

They can use the code GIRLCRUSH for 15% off of their first order at basicgirlfit.com and get $100 off my Launch Package at basicgirlsocialmedia.com (perfect for coaches or shop owners getting ready to launch a program or product)

Where is your business based?

Right outside of Nashville, TN

What were the first few steps you took to get your business up and running?

I worked with someone to set up my online store, and then set up the website for my social media biz myself. I did some market research for both, threw some teasers out into a few FB groups to see if there would be any interest in what I was thinking, then dove right in. 

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What has been the most effective way of raising awareness of your business and attracting new customers?

Since both of my businesses are so new, I am still growing everything. For my online shop, I’ve used Pinterest, IG and Google Ad Words. For my social media biz, I have really only used Instagram and networking in Facebook groups! Both of my businesses are less than 3 months old though, so I am still figuring this part out!!

What have been your biggest challenges so far?

Learning about running product based business - after doing service based businesses for so long was a challenge. Also, building EVERYTHING from scratch and changing gears was also a bit of a challenge! I am sure there will be more ahead, but I am still pretty new to these two ventures, so we shall see!

How did you overcome these challenges?

Research and hustle. I just kept learning, trying things, adjusting and working! I don’t think there is any type of magical way to move past challenges. You just need to problem solve, adjust and keep going!

How do you keep motivated through tough times?

My fitness apparel shop has a charitable focus: scholarships for young girls wanting to start a business. I am thinking a portion of my social media earnings will go towards the same. Having that as my “why” is critical to keeping me focused and hustling. 

danielle cevallos

How do you distinguish yourself from your competitors?

I am still working on ways to do this well - but I think that for my social media biz, I am all about building relationships instead of just growing a following. I am also focusing on helping people with their launches - which is a slightly different niche than most social media managers. 

What is the best advice you have received recently?

Be patient, keep providing value and slowly you will see things take off. 

What do you wish you had known when you started your business?

I am still just starting…so ask me again in year :) 

Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

Gary Vaynerchuk puts out such amazing content - so he has been a huge influence on how I’ve done business. I also admire Jasmine Star and Jenna Kutcher and the way they’ve build community around their businesses. 

What advice would you give to other entrepreneurs?

Build relationships. Stop chasing dollars. Play the long game and be patient. Give more than you take and surround yourself with awesome people. 

What business tools/resources could you not work without?

PLANN, PayPal (I know - I’m boring, but seriously), Tailwind and Shopify. 

Where would you like your business to be 5 years from now?

I would love be running these businesses full-time 5 years from now, and able to travel with my husband! I would love for them to generate enough income to provide 5 scholarships a year for young women wanting to start their own business.

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Where can we find you?

        Instagram: @shopbasicgirlfit, @basicgirlsocial

        Twitter: @basicgirlfit

        Facebook: Basic Girl Social Media

        Pinterest: @shopbasicgirlfit

        Website: www.basicgirlsocialmedia.com  www.basicgirlfit.com

        Email: basicgirlsocial@gmail.com

 

#Girlcrush - Chevonne Thomas

 
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Tell us about yourself and your blog!

My name is Chevonne and I am new to the blogging world. I am currently experimenting with building my followers on instagram with the hopes of starting up an actual website. I am a planner and I have mixed followers that I would like to cater to. My esthetic of my page is clean, planning and lifestyle photos. 

What inspired you to start your own blog?

Wanting to share my love of planning 

How would you describe your blogging style?

Organizational tips for a more organized life

Can you tell us about your ideal reader?

Planners, bloggers, fashion and home décor lovers

How do you structure your days?

Morning photo of what’s on my desk, occasionally an outfit pic and office décor

Is blogging your profession or hobby?

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Hobby

What has been your most successful blog post?

Outfit and office 

Describe your writing process from start to finish.

Not much writing as I am just starting out

Where and how do you work best?

In my home office

What were the first few steps you took to get your blog up and running?

I have a name in mind and currently researching domains

What has been the most effective way of raising awareness of your blog and attracting an audience?

Engagement on other posts 

What have been your biggest challenges so far?

Getting exposure

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How did you overcome these challenges?

Interacting with followers and following bloggers with a good fan base

How do you keep motivated through difficult times?

Look at my photos on my page and read comments 

How do you distinguish yourself from your competitors?

People love what I post, my pictures are pretty good and I think if I get a little more exposure I will get more followers

What do you wish you knew when you started your blog?

Working on my writing process

What blogging tools/resources could you not work without?

My laptop

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Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

Misstrenchcoat, Belinda Selene

What advice would you give to other bloggers?

Hang in there ☺

What surprising lessons have you learned along the way?

People are very particular when it comes to liking and commenting on your photos. 

Where would you like your blog to be 1 year from now?

In the first year I would like 100 subscribers

Where can we find you?

Instagram: @glamchevyplans

Facebook @ChevonneThomas

Website: Coming Soon

Email: awellplannedlife1@gmail.com

 

#Girlcrush - Lauren Romero

 
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Tell us about yourself and your business! 

I’m Lauren Romero, 25, business owner, as some would call, the “Social Media Doctor”. I am from San Diego, CA, and currently live in Scottsdale, AZ with my 1-year-old Yorkie, Molly! I started my social media consulting and management business last year, 2017. My clients mainly consist of Real Estate Agents and people in that industry. It all started because I was working as a Marketing Manager at a mortgage company and EVERYONE kept asking to pay me to manage their pages. So now I do that and teach classes on Social Media all over Arizona and now the United States. 

What inspired you to start your own business?

I always wanted to eventually have my own company so I finally thought what’s the point of waiting until I’m older to have my own business when I can do it right now! So, I did! Everyone in my family has owned their own business at one point or another. 

Is this your full-time job? 

I work from home as the Social Media Director for American Title Service Agency in Scottsdale, Arizona. I do this as well. Social Media management is really full time in itself so I am always working on all clients 24-7. 

How do you structure your days?

I use my content planner to organize my postings and schedule. I normally wake up at around 6 am, go for a walk with my dog, eat breakfast and start my day. I normally post my first Instagram picture around 9 am and second at 8 pm, somewhere in between, I’ll teach a class or two, have a few meetings, take a break from about 4 pm – 6 pm and then start up again with a glass of wine. That’s when I do all my creative work.  

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Where and how do you work best?

I work from home so I can really work anywhere, it’s nice being able to travel often and work from the beach, that’s probably my favorite. I work best with a glass of wine when I want to be creative and in pure silence. Not even music! 

Are you currently running any promos/contests/giveaways that you would like our readers to know about? 

My latest contest; I’m giving away to 2 winners 6 custom photos for Instagram story highlight covers. Must be following me @LaurenTayRomero on Instagram and tag 2 friends in my last post with the comment “done”. Winner will be announced on my IG story in April. 

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Where is your business based?

Arizona / California 

What were the first few steps you took to get your business up and running?  

My very first client forcing me get my LLC so he could officially pay me! After that, I was good to go and all of my clients were happy they could actually start working with me. I had at least 10 people waiting for me to get my LLC done. 

What has been the most effective way of raising awareness of your business and attracting new customers? 

Posting consistently. I have a big following on Instagram and Facebook and in my Real Estate industry in Arizona and it all really happened in about 2 years, a lot of people know who I am because I’m all over Social Media. I always tell my clients consistency is key and it really is, it works for me, I don’t even run any ADs yet.   

What have been your biggest challenges so far? 

Learning how to say NO to people ☺ 

How did you overcome these challenges? 

By doing some soul searching and learning to stand up for myself. 

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How do you keep motivated through tough times?

I keep motivated by always staying positive, I never let myself get down on anything because there will always be adversity.   

How do you distinguish yourself from your competitors?

I believe in myself and my abilities, I don’t ever worry about my competitors. Rather than focusing on others, I’d rather concentrate my time into perfecting my craft. 

What is the best advice you have received recently?

Life is short, follow your dreams, and put them into action. 

What do you wish you had known when you started your business?

You don’t have to spend a lot of money to get started and set up, there’s a lot of inexpensive or even free resources and DO MORE LIVE VIDEOS! 

Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

My nana and papa, when they first met each other years and years ago, they had a common goal to make a million dollars by a certain age and they did it.  They started and ran a huge company and sold it eventually and retired young. Now they travel the world and couldn’t be more in love and happy. I admire their hard work, dedication, and persistence. They push me to be the best I can be! 

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What advice would you give to other entrepreneurs?

Don’t give up and youtube everything, if there’s something you don't know how to do, teach yourself, youtube it, I promise you’ll find your answer. 

What business tools/resources could you not work without?

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iPhone apps: Over, Concept Office, VSCO cam, Canva 

Stock image sites: Hautestock, Social Curator, Creative Market

What surprising lessons have you learned along the way?

I can do anything I set my mind to, I’m actually a pretty good teacher and I HATE public speaking, practice makes perfect. 

Where would you like your business to be 5 years from now?

I would like to have other people working for me, and traveling the world speaking at conferences and training small businesses, or individuals on branding, marketing strategy, and content building. 

Where can we find you?

        Instagram: @LaurenTayRomero

        Twitter: @LaurenTayRomero

        Facebook: @LaurenTayRomero

        Facebook Group: AZ’s Social Media Real Estate Rockstars

        Pinterest: https://www.pinterest.com/laurenromerosocialmedia/

        Website: www.laurenromerosocialmedia.com

        Email: laurenromero.socialmedia@gmail.com

 

 

#Girlcrush - Kiana Johnson

 
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Tell us about yourself and your business

Hi babes! I’m a traveling business owner and mommy of two. I’m a Life & Business Coach with a B.A. in Psychology and an M.A. in Coaching, Mentoring, and Leadership! I enjoy helping other business owners from the initial launch and beyond. I work with my clients on their personal lives (confidence, mindset, goals, etc) along with their ultimate lifestyle and business goals. I provide social media training, website creation, and marketing all in one!

Along with my coaching services, I’m also a Brand Ambassador and Health/Wellness Coach. I offer a variety of products related to weight loss, skin and hair care, and essential oils. My wellness business actually started long before my coaching business and I’m equally as passionate about both. 

My goal is to help my clients become the best version of themselves on the inside and out!

What inspired you to start your own business?

My time is my biggest inspiration and motivation! I have worked two jobs at a time since I was a teen and once I had children I realized that time with them is priceless. Time in general is priceless. Wasted time is worse than wasted money! I love to travel and that wasn’t possible with one or two 9-5 jobs where I already felt unfulfilled. 

I knew that the only way for me to own and control my own time was to hire myself. That was three years ago and I’ve never looked back! 

Is this your full time job?

Yes! I have worked from home since December 2014 and my businesses support my family full time! We travel frequently and I love being able to take my business on the road with me and help as many people as possible!

How do you structure your day?

This is a really funny question! I teach my clients to prioritize rather than structure/organize. So that’s what I do! I set daily goals and as long as I achieve them before I go to bed then I’m accomplished! I know my fellow moms and biz babes can definitely relate! Sometimes when we structure every section of our day it leads to disappointment. Which, in turn, leads to a sense of failure. So I decide to give myself grace! My day looks like prayer and journaling, spending time with my kids, 1-2 power hours where I focus solely on my businesses (emails, social media, etc), and time for work with my clients. I’m a firm believer in if it’s not important it shouldn’t take up much of your time! So I focus on the above: prayer, family, business, and clients. Super simple and very fulfilling! 

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Where and how do you work best?

I’m extremely passionate about what I do so I can really work when and wherever I want. With the intense traveling that I do, I’ve learned to work anywhere. The car, airport, bed, hotel, park, etc. Of course I have a home office, but I like to be out and about when creating content for sure! Sometimes inspiration hits you in the school pickup line and you have to pull out the voice record feature to get your thoughts out! Yes I do this regularly LOL

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

I have a March promo on all services! The discount code is automatically applied when you go directly through my website. My coaching sessions, web design, and social media training are all very affordable because I want to make sure that new business owners can afford to start their businesses with ease and confidence. When I started out I couldn’t find web design under $500-$1000. I couldn’t find social media training at all. And my favorite coaches charge around $5000 for their services. I love that I’m able to offer these services to clients at any level in their career!

Where is your business based?

I live in TN but I travel across the country! Just in the last 2 weeks I have been to TX, Vegas, and Denver! 

What were the  first few steps you took to get your business up and running?

I just jumped right in! December 10th 2014 I started my health and wellness business and I honestly had no clue what I was doing. I built a strong team fairly quickly and everything took off from there! 

In terms of coaching I feel that your credibility is everything. I started my Masters program in January 2017 to give me the credibility that I need to really be qualified to help my clients. Going back even further, my Bachelors degree in Psychology and counseling has also given me a great deal of tools needed to run successful businesses and help my clients on a personal level!

Aside from the background and certifications, the first thing that I did was social media marketing. We’re living in a virtual world and social networks run it! So I got my following up + created my website. Your social presence is everything these days. 

What has been the most effective way of raising awareness of your business and attracting new customers?

The most effective way of attracting customers is attraction marketing. It’s really about being confident, showing up, being coachable, and appealing to your target audience. They say if your mouth is closed so is your business. So showing up everyday and studying your target audience to better appeal to them is one of the most effective techniques that I’ve learned thus far!

What have been your biggest challenges so far and how did you overcome them?

My biggest challenge so far was learning email automation! I know it sounds crazy but learning this was one of the most frustrating experiences of my life!! The platform that I use had recently made some changes therefore all of the trainings were outdated. I had to teach myself. There were obviously long nights and times where I would just shut my laptop and curse. But I eventually figured it out and it’s one of my favorite tools to use and teach!

On a more personal level, restructuring my tribe has been a very difficult task. When you’re running a business you have to surround yourself with other high vibe and supportive people. I had to cut out the negativity and the people who don’t dream big. This meant losing friends and old business partners who had been in my life for 5-8 years! So yes, it’s hard. But I understand that it’s for the better. Some people are put into your life as a lesson and I accept that!

How do you keep motivated through tough times?

Motivation comes easy to me because of the mindset work that I have put in. I work very hard to keep my mind free and clear so when I am faced with an obstacle I can listen to what the universe is trying to tell me and act accordingly. I always take inspired action and never worry about HOW things will happen. I fully trust that everything happens for a reason and I have faith that everything works out for my greater good. My family and my ultimate dream lifestyle also keep me going during extremely rough times!

How do you distinguish yourself from your competitors’

I like to say that all business women compliment each other, we don’t compete. We are all unique in our own way and I don’t focus on competing with anyone. Instead, I focus on what I can learn from them and how I can bless them as well. This alone probably distinguishes me from others, but we are ALL unique in our own personalities and businesses. 

What is the best advice you have received recently?

The best advice that I’ve received is from Kathrin Zenkina (who I will discuss a little more about later). She said “the Universe will never drop you on your ass”. This was so powerful!! No matter what, you’ll never be left high and dry. The only way that you fail is if you quit so every unfavorable event is a lesson learned. Kathrin also said “your version of rock bottom is to show you where you never want to be again”. Again, a very powerful statement! We hit rock bottom and take it as a sign that we aren’t doing what we should be doing when, in reality, it’s a reminder to never become complacent or else you’ll end up in that situation again!

What do you wish you had known when you started your business?

I wish I had known email automation! Lol But no seriously, I wish I had known more coaches with a similar niche so that I could build with them. I’m playing catch up now and learning from the more seasoned coaches. I love watching them and what they have to offer!

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What are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

Kathrin Zenkina, who I mentioned earlier, has been a huge influence! She’s a money mindset coach and she’s absolutely amazing. She helped me completely change my mindset around business and my goals. She inspired me to just jump in and launch my business- ready or not! She taught me that money and opportunities are limitless and you have to go after the lifestyle that you want. 

My biggest influence is my children. They look up to me and I want to show them a different lifestyle than the norm. I want to show them fun, travel, abundance, and freedom rather than stress and limitations. I’m leaving a legacy for them and it’d better be a damn good one! 

What advice would you give to other entrepreneurs?

I have 3 pieces of advice that I would give any entrepreneur:

  1. Just do it! Launch it, send it, record it, create it, do it! Whatever your gut is telling you to do just go for it. 
  2. Be confident and show up! Never go a day without showing up for your business. No matter if it’s social media, an email, a video, checking in with a client, or just jotting down some content. Do something for your business every single day no matter how you feel. 
  3. Last one- work on yourself! If you’re not growing, you’re dying. Five minutes daily of a book, video, or podcast; or journaling, talking with your coach, or praying will go a long way! You can never do enough work on yourself. 

What business tools/resources could you not work without?

I couldn’t go without the women’s groups that I’m in! I love being able to mass absorb everyone’s positivity and success! I can always pop in a group and see a beautiful boss babe sharing some exciting news and it just lights a fire under me. I also love being able to ask for advice in the groups that I’m affiliated with. 

I would probably die without automation as well. Whether it’s emails, pre planning posts/blogs, reminders, etc. I love the apps and sites that offer these services and it would be very difficult to a run a business in 2018 without some of these! 

Lastly, personal development is my biggest business tool! Prayer and pouring into myself is the ONLY way that I have become successful and it’s the only way to grow into the next level. 

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What surprising lessons have you learned along the way?

A very surprising lesson I’ve learned is that I’m in control of my life’s outcome. Many of you grew up the same way that I did hearing things like “life isn’t fair”. I’ve always felt that I wasn’t in control and I should just do the best that I can when in reality I AM in control! Life happens FOR me and not TO me. I’m not a victim. I have the same 24 hours in a day as Beyonce’ and I can achieve my ultimate reality if I choose!

Where would you like your business to be 5 years from now?

My business will only grow as far as my mindset, and you’re only as successful as the people you help! So I plan to travel as much as physically possible in order to reach and help as many people as I possibly can. Expansion is my goal! 

Where can we find you?

Instagram

Facebook

www.mskianajohnson.com
(blog, shop, and booking calendar are here)

www.wrapswithkiana.itworks.com

Email

 

 

#Girlcrush - Chante Joanne

 
 
 
Chante Joanne Roses n Rose

Tell us about yourself and your business!

About myself, well...I am 25 years old,I live in San Diego with my boyfriend who is my favorite person ever, I am the owner of Roses N Rosé (woot woot) and I love exploring!

What inspired you to start your own business?

I feel like I inspired myself to start my own business. That sounds silly but I have just always known exactly what I want. I never really wanted to work for anyone, I didn't like the idea of limitations or a cap on income but I knew I would have to work for people throughout my life to learn, gain experience and figure myself out but I always knew since I was a kid that I would own my own business, I just was never sure what it would be. I was always making my own stuff, even as a kid my best friend and I would mix together lotions and nail polishes to make our own, so I guess that's kind of where it started.

As I got older in High School I started researching what natural oils are good for your skin and what they do and if I mix this with that, what would happen, etc! So last year I was like...wait, I know how to make stuff, why don't I just package it and sell it? So I ordered some packaging, designed a label and sent it off to my friend who is a graphic designer and she helped me piece it all together and I launched two weeks later!

Is this your full time job?

This is actually not my full time job! So since launching my business was SO spontaneous, I  was already working for a yacht company in San Diego. Every day that I came in, in my spare time I would just work on my website, or respond to emails or reach out to retailers, etc. Just about 3 months ago, my boss (who is the most supportive human ever) let me go part time to focus on my business. So I still work there 3 days a week, if you want to come buy a yacht let me know ;)  

How do you structure your days?

I try to still give myself a weekend, so I give myself Sunday and Monday's off to spend time with my boyfriend, family, do stuff around the house, whatever.

Tuesdays, as soon as he leaves for work is when my day starts. I have my coffee and head into my work room to see what needs to be done, I usually end up blasting music (spice girls to be specific), sending orders out and making product.

Wednesdays I try to spend creating content or planning out my social media posts before going back into the office on Thursdays which I use as my days to respond to emails and work on the site and everything! 

Where and how do you work best?

Omg, so for some reason I have the HARDEST time focusing on just one thing. I always have to have music on, a tv show playing or have a friend come over and help me. It's the weirdest thing, I just need some sort of background noise to get me pre-occupied I guess? Especially working from home is so difficult, I am always finding other things to do around the house, I have to literally lock myself in my work room and try to focus.

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

I am not running anything at the moment, we just ended a big giveaway, BUUUUUT, I do try to do giveaways once a week, so you definitely want to stay tuned for that!

Where is your business based?

We are based out of San Diego California baby!

What were the first few steps you took to get your business up and running?

I wish I had a better answer for this one, but I honestly feel like I sort of just did everything at once. I think I first started with finding a distributor for my packaging, getting my label designed and starting to create content and build that social media up!

What has been the most effective way of raising awareness of your business and attracting new customers?

Oh I LOVE working with influencers, bloggers and doing giveaways with other brands. At the beginning I teamed up with brands that have decent-large followings for giveaways so their followers were seeing my product as well. 

What have been your biggest challenges so far?

My biggest challenge so far I would say is learning to say no. When I first launched I was saying yes to so many things and bloggers who reached out that it became overwhelming on my end and I wasn't getting the feedback/content I was looking for. 

How did you overcome these challenges?

Now that I have been able to realize how I want my brand to look and the audience I want to target, it has been so much easier to filter through and say yes to what I know will be worth it. 

How do you keep motivated through tough times?

I love this question because I feel like so many people struggle with this and for me it doesn't seem like my biggest struggle. I feel like it almost comes natural to me. My idea of motivation, is just my vision. I know EXACTLY what I want. Not even in terms of materialistic items, but just the life I want to live. I want a nice house, I want to decorate however the F I want and I want to travel, I want to see things and eat all the food in the world. 

How do you distinguish yourself from your competitors?

You know...everyone is different and unique in their own way. There's room to go around. I am not the first person to come out with body scrubs, let alone a coffee one you know?? I always ask people, do you wear the same brand of jeans every day or the same brand of shoes? Probably not..because you have a preference right? You may prefer Nike's for whatever reason and something else for an entirely different reason! That's how I look at things.

What do you wish you had known when you started your business?

Honestly...I don't think there is anything I wish I would have known, if I knew everything I didn't know before, I wouldn't have got this far. I appreciate the things I don't know cause that means there's room to learn and perfect.

Who are your biggest influences? Who do you admire most? Who or what inspired you to do what you’re doing now?

I love and admire so much Walt Disney, I feel like not many people actually know his story. He's AMAZING. Everyone should take the time to research how it all happened for him. Whenever I need an extra push or think things are going wrong, I always think of him and how he persevered through things so much harder than whatever I am going through at the time and how is name still lives it's fullest every day across the world!  

What advice would you give to other entrepreneurs?

My advice to other entrepreneurs or anyone starting their business and I tell this to everyone, don't over think things and just go for it, there's nothing to loose. If you mess up, fix it. Learn, adapt and adjust! I feel like sooo many times people think of things that will go wrong or there's already someone doing that and to me that just means you don't care enough. Because if you think about something and it's not an automatic "EFF YEAH" response, then it's just not there. 

What business tools/resources could you not work without?

Instagram and social media, right?? We are all in on that one. It has been everything to my business and the only reason it is where it is today. I guarantee you if I did not have the power of social media, I would still have a full time job right now. 

Where can we find you?

@roses_n_rose for all my social media platforms!

Instagram

Facebook

Twitter

Pinterest

Website

Email